SUNDANCE SQUARE ENTREPRENEUR CHALLENGE
TERMS, CONDITIONS, & RULES

GENERAL ELIGIBILITY

Sundance Square reserves the right in its sole discretion to reject or disqualify any entries that it deems ineligible for any reason or for no reason. Contest winners are based solely on overall merit of the entries as determined in Sundance Square’s sole discretion in consultation with contest judges.

Sundance Square and the contest judges reserve the right not to grant an award or designate a winner.

ORIGINALITY AND PERMISSIONS; INDEMNITY

Submissions must be the original work of the applicant(s). By entering the competition, an applicant is acknowledging that the submitted proposal is the applicant’s original work.

BY SUBMITTING THE PROPOSAL, THE APPLICANT HEREBY AGREES TO INDEMNIFY, HOLD HARMLESS, AND DEFEND SUNDANCE SQUAREMANAGEMENT, ITS EMPLOYEES, DIRECTORS, REPRESENTATIVES, AND AFFILIATES FROM ANY LIABILITY, CLAIMS, AND DAMAGES IN CONNECTION WITH THE SUBMISSION AND FROM ANY FEES AND EXPENSES, INCLUDING BUT NOT LIMITED TO REASONABLE ATTORNEYS’ FEES, THAT ANY OF THEM MAY INCUR IN CONNECTION THEREWITH.

SELECTED PROJECTS AND WINNERS

Sundance Square has no obligation (other than as stated in these rules or on its website) to disclose any of the following information: (i) identities of judges or evaluators; (ii) notes, feedback, or information relating to the submitted proposal; and/or (iii) details regarding the submission review or selection process. No representations or guarantees are made regarding the feedback or comments provided, or the quality thereof. The opinions of the judges are their own and do not reflect the opinions of Sundance Square Management or any of its affiliated entities. Sundance Square expressly disclaims any liability or responsibility for any comments, notes, or opinions expressed about a project, whether by Sundance Square, its officers, judges, or sponsors.

ABOUT THE CHALLENGE

Sundance Square is the heart of Fort Worth, Texas. It is a welcoming community of all walks of life who live, work, and play in the city's downtown.

As COVID and other economic factors devastated small businesses across the country, Sundance Square CEO Sasha C. Bass and her team looked for ways to support Fort Worth’s creative small business community. Their idea: work with passionate entrepreneurs to help the community thrive. The result: Sundance Square partnering with local small business owners to create brick-and-mortar storefronts in the center of downtown Fort Worth. A pilot program of storefront businesses including Cary O’Keefe Jewelers, Urban Plantology, Coleccion Mexicana and Union Station has been a success.

Now, Sundance Square is ready to build on those successes by expanding the initiative.

Sundance Square is accepting applications from entrepreneurs seeking help to turn their vision into a reality: opening a retail space in one of America’s greatest downtown locations.

APPLY NOW

SNAPSHOT: HOW IT STARTED

GROWING COMMUNITY IN THE HEART OF DOWNTOWN

To give small business owners the chance to thrive in the heart of a vibrant downtown, Sundance Square started an initiative that provided a once-in-a-lifetime chance to entrepreneurs: a retail storefront and support, such as security and established foot traffic, under a creative rent structure intended to reduce risk and facilitate success.  

Together with a team of architects, selected entrepreneurs launched businesses in spaces that reflected Sundance Square's unique voice and vision, all while maintaining the integrity of the architectural space.

SUCCESS FROM SQUARE ONE

The businesses are thriving; here's what they have to say:

I always dreamed of creating a space that highlights my passion which is my love of plants. My dream is now a reality with Urban Plantology. I have a flourishing store where I sell my creations, hold workshops, and welcome my friends and family to explore the world of plants. From beginners to collectors, there is something for everyone in my store. Thank you, Sundance Square.

Romy Venegas

Founder, Urban Plantology

This initiative is phenomenal; it has changed my life. I started 40 years ago traveling the world and making jewelry. Now, I have a platform to sell and highlight my life’s work right here in Sundance Square.

Cary O’Keefe

Founder, Cary O’Keefe Jewelers

As an artist, I always dreamt of having a store and studio that celebrates makers of provincial Mexico. The Sundance Square location is perfect for people that love hand made goods from all regions of Mexico. I am able to make my art and share our culture. This has been a life-long pursuit and I am now a part of a community that embraces culture and art.

Miguel Martin & Ray Hernandez

Artist &  Partner, Coleccion Mexicana

I was raised in Fort Worth and my family has been dedicated to making the city a better, stronger, more inclusive place to live and visit. I am so honored and proud to open a store in Sundance Square that highlights both of my passions: music and fashion. Especially being a young black man, this is a huge step for a better future for other young black entrepreneurs. I believe that betting on black businesses will only further our community. This is truly a dream come true and I look forward to serving my city to the best of my ability.

Patrick McGrew

Founder, Union Station

Just Opened March 2022

NOW, WE'RE SCALING THE OPPORTUNITY


Sundance Square is looking for owner-operator entrepreneurs who demonstrate a sustainable business concept that will contribute to the dynamic, inclusive community in Sundance Square.

Sundance Square seeks:
  • Engaged entrepreneurs and artisans with passion and excitement for their idea. 
  • Businesses that will make a positive contribution to Sundance Square.
  • An affection for Fort Worth and an interest in joining the Sundance Square business community.
  1. For the chosen applicants, Sundance Square will offer:
  2. One year lease to a prime downtown location with a rent structure designed to help the business thrive in its new space.
  3. Opportunities to participate in other Sundance initiatives, such as plaza events and social media campaigns.
  4. Support team such as basic janitorial, 24-hour security, interior design consulting, and marketing consulting.
  5. Potential access to seed money for space build out.
  6. Built-in customer base.

For the chosen applicants, Sundance Square will offer:
• One-year lease at no cost for space ranging from 800 square feet to 1800 square feet.
• Support team such as basic janitorial, 24-hour security, interior design consulting.
• Seed money for space build out.
• Built-in customer base with foot traffic between 60,000 and 80,000 people per week.



Possible opportunities include:

RETAIL
  • RETAIL

GOODS & SERVICES

DINING

RESTAURANT
  • restaurant

SPECIALITY

GALLERY
  • gallery

PROGRAM TIMELINE

APPLICATION

Applicants should fill out the below information and attach a proposal as well as any additional collateral material such as videos.

IN-PERSON PITCHES

Our team will review and reach out to the finalists. Finalists will have a chance to make a presentation at Sundance Square.

AWARDEES ANNOUNCED

Winners will be announced at an event at Sundance Square.

APPLY NOW

DEADLINE: APRIL 18, 2022

ENTREPRENEUR APPLICANT

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BIG IDEA

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